Sales: When you employ good marketing tactics, you will make more sales. Fact.
Reputation: Having a positive reputation in this super-connected world is proving to be a critical differentiator. Fact.
You earn trust: Trust will keep your customers invested in your products, services and brand. Fact.
Knowing what works: Effective marketing strategies help you determine what works and what doesn’t. Fact.
Learning the marketplace: It is important to not only know the marketplace but understand and know your customers as well. Fact.